Corporate DNA
These principles guide every decision we make, every client we work with, and every piece of work we produce.
Part 01 Purpose
“To prove that business can succeed without compromising what is right.”
Every campaign, client, and piece of work should prove one thing: you don't have to compromise your values to succeed.
We hold ourselves to the same standard we ask of our clients.
Part 02
“To become the region's leading force for ethical business, and inspire businesses worldwide to succeed without compromise.”
Our ambition goes beyond becoming a successful agency. We want to set a standard that businesses around the world choose to follow.
Part 03
“To create campaigns, content, and strategies that help businesses grow and connect with their customers — without compromising our values.”
We turn strategy into work that helps our clients grow, while staying true to the standards we believe in.
Part 04Core values
They cannot be suspended for commercial convenience, client pressure, or short-term gain.
We communicate and operate with complete honesty, with our clients, our teams, and ourselves. No deception, no half-truths, ever.
We treat every person, every brand, and every piece of work with the highest respect and honour. People are never a means to an end.
We only work with businesses and on causes that are clean, ethical, and morally sound. We do not compromise this, for any amount of money.
We hold ourselves and those we work with to a higher moral standard. When faced with a difficult choice, we choose what is right over what is easy.
We lead with fairness, compassion, and generosity, in how we work, how we serve, and how we show up for one another.
See how your decision holds up against the same five principles we use at HPF.
What decision are you considering?
Part 06The HPF Standard
Our standards don't change for money, pressure, or convenience.
We will never
We always deliver
Objectify or disrespect people in marketing
Create honest, dignified work
Use deceptive or manipulative tactics
Treat clients, teams, and customers with respect
Work with businesses that conflict with our values
Focus on real, measurable results
Compromise our standards for money or pressure
Walk away when the work requires ethical compromise
Who we work with
We work with businesses that operate honestly and align with our values. If those values need to be compromised, we walk away.
We do not work with
Part 05Our ambition
The 5-year milestone
1,000+
ethical businesses growing without compromise.
Our five-year goal: help 1,000 businesses grow while staying true to their values.
Part 07The HPF person
An HPF person
How we treat each other
Our commitment
We don't compromise on what we believe.
We don't need to be the biggest agency. We want to be one of the most trusted, principled, and impactful.
HPF
Ten honest questions. An instant read on where your marketing is drifting. No call, no obligation. Just your own evidence.
